The time you post can be the difference between a dud post and a viral post. With more than 3 billion active users, Facebook is crowded, and timing is becoming less about the content guzzlers and more about strategic timing. But what about best time to post on Facebook in 2025? The latest data from Buffer and Sprout Social has the answers.
The Definitive Guide: How to Create Post that Get Likes on Facebook.
On Facebook, engagement signals determine what content is displayed to users. The more people who like, comment or share your post, the more people will see it. Which is to say: If your audience is not online when you post, your reach could suffer. The Facebook algorithm favors early-performing content — and that’s why timing is key.
When is the Best Time to Post on Facebook?: A Buffer 2025 study
5 a.m. Monday is the most popular day to post on Facebook, according to Buffer. There was the most engagement on posts earlier in the morning throughout the week. There was an effective window on weekdays between 5 a.m. and 7 a.m.
Other peak times were Tuesday at 5 a.m. and Thursday at 7 a.m. Engagement proved steady into the midmorning and then slowly tailed off by noon.
Weekday vs. Weekend Posting
Data provided by Buffer reported Wednesday as the best day to post on Facebook overall. Tuesday and Thursday did well, too. Sunday, by contrast, saw the least engagement of the week — an almost 15 percent reduction from Wednesday.
If you seek the best all-around engagement, skip weekends entirely or try very early Saturday, between 7 and 8 a.m. when engagement is slightly stronger than Sunday.
Sprout Social’s Optimal Time to Post Guide
Sprout Social’s data coincides with Buffer’s, indicating that early mornings work best. Their first recommendation is weekday mornings between 7 and 9 a.m., particularly on Tuesdays, Wednesdays and Thursdays, the site reported. That’s when white-collar workers are most likely to look at Facebook before work.
Sprout, too, found that posts in the early afternoon (1 p.m. and 3 p.m.), may get more clicks, particularly for news or more shareable content.
Global Time Zones and Universality
Buffer also has a pretty good insight that their recommended times are for anywhere, not just your time zone. And whether you’re in IST, EST or PST, the best hours (as in 5 a.m. on Monday) remain the same. That also puts planning simply, if you deal with an international audience.
Top-Performing Type of Content
You probably think of videos taking over Facebook — but 2025 has other ideas. The posts with photos actually get the most action. Buffer discovered that photo posts received 34.7% more engagement than text-only posts, and 43.8% more than videos.
Followed by plain text posts, video content did remarkably higher indeed. The posts that did worst were link-only posts, which are relatively low-priority in Facebook’s algorithm because they take users off Facebook’s platform.
How to Discover Your Own Optimal Time
Accounting for the General Public While general data is informative, the specific audience may act differently. Meta Business Suite can help you learn when your followers are most active. Visit Meta Business Suite > Insights > Audience > Trends, and you’ll see peak activity times for your page respectively.
Keep track of the times you post and your engagement rates. In time, you will catch on to a trend of what your followers best respond to.
Use a Social Scheduling Tool
To ensure you’re consistently sharing your updates at the right time, schedule your posts ahead of time using something like Buffer or Sprout Social. These platforms allow you to schedule posts to publish in the early morning hours or experiment with other days of the week. As you sleep, you can analyze performance, tweak your strategy, keep things consistent and ensure your posts are seen by 24 hour Twitter, UK/US/India/Australia/France centric.
Final Thoughts
If you have at wondered at one point what is the best time to post on Facebook, here is the ultimate answer: weekday mornings. Try to do it between 5 a.m. and 9 a.m., particularly if you Monday through Thursday. Prioritize image posts and monitor the unique audience watching your posts with Meta’s tools.
Your posting schedule can completely transform how your content performs, how many people see a post and how quickly you can grow on Facebook.